Assignment: Talk to former Minneapolis School Board member and media business owner Alberto Monseratte about his new venture – a public relations / corporate communications firm called NewPublica.

Among their projects – this summer’s “Taco Tour” of Lake Street in Minneapolis.

Why is there a need for an agency like NewPublica?

Should public relations agencies change their message or their method when talking to diverse communities?

What do agencies fail to get right when dealing with minority populations?


3 thoughts on “NewPublica”

    1. Thanks for volunteering for this Janis. The ribbon cutting was today. There’s a reception tomorrow (Thursday Oct 16) at 6pm. But we don’t have to cover that as a news event – what I want is the conversation with Alberto about the reasons behind forming the agency. In that sense the timeline is open, though it would be good to get it done within the next few weeks.


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